Americanization of the European Economy: A compact survey of - download pdf or read online

By Harm G. Schröter (auth.)

One of the most gains of the realm economic system because the overdue 19th century has been the turning out to be dominance of the yank economic climate in either quantitative and qualitative phrases. features of this improvement - e.g. clarification or the world-wide diffusion of Coca-Cola - were researched, yet principally in isolation. Americanization of the eu economic system provides a complete but compact survey of the expansion of yankee financial impression in Europe because the Eighties. 3 specific yet cumulative waves of Americanization are pointed out. Americanization was once (and nonetheless is) a fancy technique of technological, political, and cultural move, and this assessment explains why and the way the united states and the yank version of business capitalism got here to be permitted because the dominant paradigm of political economic climate in cutting-edge Europe.

Americanization of the eu economic system summarizes the continuing dialogue by means of company historians, sociologists, and political scientists and makes it available to all kinds of readers who're drawn to political and fiscal development.

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To this end he and his assistants studied carefully the single movements of a worker, measured them, optimized them, and then allocated a defined period of time to each, including interruptions for miscellaneous activities and for relaxation. ”44 Taylor’s intention was not to increase the economic exploitation of workers, but rather to increase working efficiency and output productivity to the advantage of both labourr and capital. 45 But Taylorism quickly influenced the discourse on industrial management and had immediate international repercussions: within two years of publication Taylor’s book could be bought in Dutch, French, German, Italian, Japanese, Russian, Spanish, and Swedish!

Americans expressed their individualism by showing independence from such ties, be it the enterprise, the hometown, or the social group they were born into. Europeans understood groups as a means of individual protection. Members of a group were entitled to protection in important and basic issues, such as workplace, respectability, and so on. Thus protected, Europeans lived their individual lives, which were distinguished from those of other group-members by slightly different habits and slightly different consumption (different types of clothing, food, drinks, tobacco, cars).

Other giant firms in Europe were formed primarily by private economic actors without direct state intervention. But in all cases the respective government supported mergers as a positive contribution to the strength of national industry. Backed by such encouragement, the wave of industrial fusions in Europe did not peter out until the world economic crisis hit in 1929–30. The mergers took place in all countries and in all branches of industry; some of the most illustrious and well-known ones are Kuhlmann in France, IG Farben and Vereinigte Stahlwerke in Germany, IRI—the giant holding for state-owned enterprises in Italy, and Kreuger & Toll, which controlled the world’s match industry, in Sweden.

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