By Brian Lawley
The forty two ideas of Product administration (2nd version) is a set of product administration knowledge from 40 specialists from all over the world together with Adrienne Tan, Linda Gorchels, Jeff Lash, Marty Cagan, and wealthy Mironov. The individuals each one percentage one rule they suspect is important to reach product administration from their event with businesses resembling Apple, eBay, Intuit, SAP, and Yahoo!. Plus, it was once written with the busy product supervisor in brain. – it's brief and to the purpose. even if you're an skilled product supervisor or simply beginning out, the forty two principles of Product administration may help you prevail.
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Extra resources for 42 Rules of Product Management. Learn the Rules of Product Management from Leading Experts around the World
Yes, and good. Does this mean that customers might not like your ideas? Yes, and good. Remember, it's all about failing fast. You can and should continue to refine your product ideas—it's not like you have two weeks to define every last pixel. But you must get out of the office and put your ideas in front of real users while you still have time to adapt. At Facebook they like the mantra, "Don't fall in love," as a way to ensure that the product team doesn't get so enamored of their own ideas that they ignore or rationalize the feedback from the people that matter.
Generating profits and shareholder value are secondary. These are outcomes of delivering a product to the market that customers find valuable and better than the alternatives. Each of the visionaries above understood this. Use this book as a guide on your journey. The 42 rules contain much hard-earned wisdom. But always remember, rules are meant to be broken. R u l e 2 Work on Products You Are Passionate About The one common factor that I have noticed about the best product managers is that they choose to work on products that they are very passionate about.
Too small for your taste? You are welcome to add some of your own requirements as to what you think you need. But be careful: Requirements are like chili powder. A little goes a long way, and too much spoils the pot. So stop stressing about whether or not you should be starting with primary market research or secondary market research. Stop thinking that the only way to make your case is through statistical significance. And stop selecting your method based on the tools you know, the tools your boss likes, or the software licenses your company has signed with a market research vendor.